As a bespoke customer satisfaction survey company, we conduct customer feedback research driven around the specific needs of our clients, in terms of scope, process and deliverables.
The former bosses of the leading grocery benchmarking programme in the UK and Ireland have announced the expansion of their own research group, creating several new jobs.
Julia Pascu and Andy Kemp-King had been running the Advantage Report in the UK and Ireland for nearly 20 years under a franchise agreement with Advantage Group International (AGI), based in Canada.
They had worked with leading suppliers, UK and Irish retailers and wholesalers on the Advantage Report, which became the industry-standard programme for measuring and benchmarking performance between the key trading partners.
The Advantage Report franchise agreement ended on 31 December 2020, and as a result Ms Pascu and Mr Kemp-King have now decided to focus activities on their separate business called Finger on the Pulse Research Ltd.
Ms Pascu, managing director of Finger on the Pulse Research, explained that this would create several new jobs at the company which is a subsidiary of Advantage Group UK Ltd, owned by herself and Mr Kemp-King.
This business-to-business research agency focuses on providing bespoke research solutions to a range of clients in the consumer packaged goods (CPG) sector and other industries.
Ms Pascu said: “AGI has decided to take over the operation of the Advantage Report programmes through a corporate model, with a branch in the UK.
“Having run our own business, albeit under licence, for nearly 20 years, Mr Kemp-King and I decided not to transfer to the newly formed branch but instead take the opportunity to focus on Finger on the Pulse Research.
“We are very grateful for the franchise relationship we have had with AGI since the early 2000s and we wish them all the very best in the future.
“The expansion of the Finger on the Pulse Research company will now enable myself and Mr Kemp-King to offer research solutions to the CPG sector and other industries.
“The business specialises in providing bespoke research services, in particular gathering stakeholder feedback on behalf of clients from their customers, suppliers and employees.”
Recent projects by Finger on the Pulse Research have included employee, customer satisfaction and supplier surveys for major food manufacturers, healthcare businesses, automotive and defence groups.
Areas explored as part of recent projects have included: working from home, diversity in the workplace, and measuring the impact of Brexit on the supply chain.
